Paul Spiegelman wrote a great article for Inc. Magazine called "10 Elements of a Great Company Culture." He starts out saying he used to be cynical about core values and about the need to pay attention to culture. But he realized 10 years ago that values and the culture they create are fundamental to the success of his company, Beryl. The 10 elements he thinks are essential he calls the "10 Cs of Culture."
Core Values, Camaraderie, Celebrations, Community, Communication, Caring, Commitment to Learning, Consistency, Connect, Chronicles
Read more about how he uses parties, newsletters, town meetings, employee's kids t-shirt design contests, and an online "Ask Paul" column for employees to connect with him. He also encourages any and all talking between employees and a care-based approach. While many old paradigm leaders are still trying to squelch fun, chat, and genuine concern for individuals, leaders like Spiegelman are laughing all the way to the bank while other businesses are faultering under the weight of unconsciously dense cultures.
Like Zappos and many other break out successes, their leaders built what might be considered downright zany cultures on intuition. The data is in now - they work. Contact us at
to talk about how to make your culture more fertile for profits, stakeholder loyalty, innovation and more.